Case Study

A large managed care company with divisions in five states wanted to establish worksite health promotion programs for their corporate clients. At their regional meeting, the corporate relations director announced this initiative and solicited ideas for creating a model for planning these programs. Feedback from division managers varied widely with little, if any, consensus on how to design, implement, and evaluate the proposed programs. She called us to inquire about creating a planning framework and how to get all stakeholders "on the same page." We provided a half-day on-site program planning seminar and provided copies of Worksite Health Promotion for each of the division manager with an overview of our customized "Programmatic Diagnosis." Subsequent quarterly meetings were conducted in which we illustrated how to plan, implement, and evaluate client-specific programs.

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Worksite Health Promotion Book